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Turning ideas into novels

I've read lots of blog posts and articles recently which ask "Where do you get your ideas?" But last week I went to a Willamette Writers' talk on "Turning ideas into novels" by Phillip Margolin. And yesterday I tried to follow his advice with my ideas for Book 2 of Hemlock, which now seems to have morphed into Books 2 and 3. Margolin had lots of interesting and amusing anecdotes. But more importantly, he had some very wise and practical advice. I'm probably not organized enough to keep files full of ideas in my "office" as he suggested, though I've plenty in my head. But once I've got my one idea and written my one scene (25 pages or less), I'll take all the help I can get turning it into a novel. Ask the questions, Margolin said. "Who, what, where, when, why and how?" Look at your scene. Who's there? Where? Why? etc. And when the scene's over, how will they deal with the aftermath? He said you only need one idea ...