Friday, May 18, 2012

Meet an economical author

Last month I received an email from Kersten Kelly, author of Economics, a Simple Twist on Normalcy. I guess I don't usually read non-fiction books, but you've got to admit, the title's catchy, and the author had taken the trouble to find out a few things about me, so she thought my site might be a relevant place to visit on her blog tour. (Click here for my review of Economics, a Simple Twist on Normalcy.)

Of course, I did math, not economics, at college, and I have to admit a certain lack of interest in high finance. But Kersten's book's not about the esoteric details of pension schemes and the national debt. It doesn't explain the difference between macro and micro-economics. And, while it includes a few matrices and graphs, it eschews the rigorous analysis and accurate problem statements of math and probability. Instead, the author uses casual conversation to suggest how economics might relate to everyday life, from coupon-cutting to the Cold War, to the rising price of gas.

Today I'm pleased to welcome the author to my blog, so I'll hand this post over to you now Kersten and invite you to tell us more about yourself and your book.

When I first started writing as a kid, I never dreamed that I would be able to compose an entire book and actually publish it. The process seemed overwhelming and a massive undertaking, as it most definitely was. I began the writing process, and I found that I was writing little excerpts about economics that really interested me. Usually, I would encounter something in my life and think how economics played a large role in it. The majority of the time, these things seemed like they were unconnected to the naked eye. In particular, my interest in economics blossomed during my college years when I actually started studying it for my degree. 

I love economics, and I majored in it during my undergraduate work at Indiana University. As a student, many of the examples in my textbooks were irrelevant and made the subject one that many students did not enjoy. I wanted to change the negative connotations associated with the topic. I wanted to make it something that people understood and relished learning about. I want to shed light on economics as a topic for the average reader. I want them to realize that economics is not just graphs, charts, and theories. It can be applicable in almost any situation. The theories that I explain in the book are developed with multiple examples that readers can relate to. Purchasing gasoline is one of them, and education is another. It is amazing how economic theory can help to explain both.

I liked the ability to argue my opinions, compile them in a written publication, and have readers be able to communicate with me via my website and through reviews. There has been nothing more rewarding than working for a year to create a publication that people can pick up and read. I like the idea that someone else can read what I wrote and discuss it with others. I wanted people to be able to learn from what I wrote, so I took the chance and created the book.

The book is a unique compilation of examples of pop culture, history, social media, business, sports, and education all explained through an economic lens. It uses current market trends and examples that can be applicable and enjoyable for anyone. It is written in a narrative non-fiction format so it flows easily and does not read similarly to a textbook. Economics is part of daily life, and this book challenges readers to question how and why people make decisions by adding a simple twist on normalcy.

Find out more about Kersten’s book at her website:
Or meet the author on


Ruth Cox said...

I enjoy reading non-fiction books, Sheila, so thanks for the introduction to this author.

Kersten, congratulations on your publication of " Economics, a Simple Twist on Normalcy". Sounds like an interesting and thought-provoking read.

Ruth Cox said...
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