Saturday, November 29, 2008

Book Sales

Here’s what I (think I) understood about Lulu “distribution.”

Authors purchase books at the Lulu print price, with a small discount for bulk.

Customers buy at the Lulu selling price. Author sets and gets 80% of the profit.

Wholesalers can’t buy without “distribution.” Then they pay the wholesale price—$3 less than print price, plus profit.

Wholesale and retail prices are linked. Lulu sets the wholesale “discount” at 50%, so retail must be twice wholesale.

And a book costing $12 to print can sell at $12.50, or $19.00 with distribution, while the author gets 40 cents.

So I’m not distributed.

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